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Fire Circle Transition to Tourism Entrepreneurship Program

January 16, 2024

The Transition to Tourism Entrepreneurship Program is a comprehensive business development program founded on Firecircle’s 5×5 Method™ and customized to empower 1,000 Indigenous, Northern and Rural tourism and hospitality entrepreneurs from across Canada to envision, launch and grow their best business ideas through a series of animated online and live video workshops, step-by-step guidance and expert, sustained mentorship.

“I think it would be beneficial to anyone starting a tourism business to go through the Firecircle program. It’ll really open their eyes to how they need to conduct their business and the support with the Firecircle group is amazing.”

– L. and C. Munroe, Trapper Creek Outfitters, Saskatchewan

Look out, world! You’ll be blazing your way to a competitive, sustainable and amazing tourism business in no time!

What are the Benefits?
  • Personalized coaching and mentorship
  • Confidence, independence, pride & change
  • Being your own boss, while helping your family and community
  • Networking
  • Firecircle’s 5×5 Method™: 5-step, 25 animated video workshops, worksheets, workbook customized for Indigenous audience
  • Personalized vision session
  • Business mapping template
  • 5 additional custom workshops to support Indigenous entrepreneurs
  • Live weekly themed calls on Firecircle 5×5 concepts
  • Group and individual coaching – life and entrepreneurial mindset skills
  • Group and individual business mentorship (Indigenous and non-indigenous subject matter experts in tourism and hospitality development)
  • Design, operations, branding, marketing and financial management mentorship
  • Affiliate opportunity (future potential to become a Firecircle mentor in your community and earn $
What to expect after completion?
  • A clear understanding of yourself, your business and a plan for success
  • A path to transformation – the support to pivot or re-start your business post-pandemic
  • Opportunities for self employment while strengthening local economies and communities
  • Entrepreneurial skills and knowledge within: branding and marketing, operations, finance, physical design
  • Access to a community and network of business leaders and entrepreneurs to continue learning from

Transition to Tourism Entrepreneurship is a project of The Firecircle Ltd. and is funded in part by the Government of Canada’s Sectoral Initiatives Program (SIP) and our partners at Indigenous Tourism Association of Canada.

Submit Your Application

The application process only takes approximately seven minutes.

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